Russell Westbrook Walks Out To Run The Jewels In Jordan XXX Ad

The commercial for Jordan’s latest sneaker, the XXX, will be shown during Super Bowl 50.

The yet-to-be released Air Jordan XXX were unveiled last month at a planetarium in Chicago. The highly sought after kicks have now been placed on the feet of OKC guard Russell Westbrook, who stars in the first televised commercial for Jordan’s newest sneaker.

In the new ad, which will be shown tomorrow during Super Bowl 50, a fervent young fan — perhaps the daring little voice in his own head — announces Westbrook’s entry into the arena. The boy lets it be known that Westbrook is about to take flight, and right before the clip fades out, the player himself remarks, “And I got you a window seat.”